International Celebrities Who Own Makeup Brands: Transforming the Beauty Industry

Rihanna – Fenty Beauty

FnF Beauty Desk Sep 19, 2024

Kylie Jenner – Kylie Cosmetics

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Lady Gaga – Haus Laboratories

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Jessica Alba – Honest Beauty

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Victoria Beckham – Victoria Beckham Beauty

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Gwyneth Paltrow – Goop Beauty

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Alicia Keys – Keys Soulcare

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Halsey – About-Face

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Selena Gomez – Rare Beauty

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Kourtney Kardashian – Poosh Beauty

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Rihanna – Fenty Beauty

Rihanna’s Fenty Beauty revolutionized the makeup industry with its wide range of shades and inclusive formulas, catering to all skin tones.

Kylie Jenner – Kylie Cosmetics

Kylie Jenner's Kylie Cosmetics started with lip kits and has since expanded into a full range of beauty products, known for its trendsetting styles.

Lady Gaga – Haus Laboratories

Lady Gaga’s Haus Laboratories focuses on bold, innovative makeup that encourages self-expression and creativity, reflecting the artist's daring style.

Jessica Alba – Honest Beauty

Jessica Alba’s Honest Beauty offers clean, eco-friendly makeup and skincare products, combining luxury with ethical, sustainable practices.

Victoria Beckham – Victoria Beckham Beauty

Victoria Beckham Beauty is known for its high-quality, sophisticated makeup products, emphasizing a refined, minimalist approach to beauty.

Gwyneth Paltrow – Goop Beauty

Gwyneth Paltrow’s Goop Beauty line features luxurious skincare and makeup products designed to promote holistic well-being and natural beauty.

Alicia Keys – Keys Soulcare

Alicia Keys’ Keys Soulcare blends skincare with a spiritual approach, focusing on products that enhance natural beauty and inner wellness.

Halsey – About-Face

Halsey’s About-Face offers edgy, high-performance makeup that reflects the artist's vibrant personality and bold aesthetic.

Selena Gomez – Rare Beauty

Selena Gomez’s Rare Beauty emphasizes self-acceptance and inclusivity, with a focus on making beauty accessible and celebrating individuality.

Kourtney Kardashian – Poosh Beauty

Kourtney Kardashian’s Poosh Beauty combines high-quality ingredients with a commitment to clean beauty, offering products that are both effective and gentle.