MAC Cosmetics, founded to serve makeup professionals

Founded for Professionals Made initially for makeup artists, MAC gained popularity among general consumers very fast.

Aug 29, 2024 FnF Sports Desk

Global Presence MAC had more than 100 locations globally by the 1990s.

[{"selector":"#anim-d34dfd0f-b8c5-458d-98f6-093c64aac140","keyframes":{"transform":["translate3d(-103.51759%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fcb58c09-3e8c-450d-b754-87407d635e30","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8384beea-867f-45ae-b5c3-847f2947af56","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Estée Lauder Acquisition By 1998, Estée Lauder had secured total authority over MAC.

[{"selector":"#anim-7aa53d1f-747f-42da-ab9c-aa24875bfbe1","keyframes":{"transform":["translate3d(-103.51759%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-23eef51b-5008-446c-a511-a9b8fe94b64c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b5a283b-8d65-427c-af95-1d6c4c30fd68","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

MAC AIDS Fund Over $400 million has been raised for HIV/AIDS by the MAC AIDS Fund since its establishment in 1994.

[{"selector":"#anim-5be8c97c-1e8a-4a05-aa8d-ca28458c2d75","keyframes":{"transform":["translate3d(-103.51759%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a564c31-c5f4-4d06-bbbb-99a29883bd4f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4865accc-ecf4-49c5-871f-cc382ded2237","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Viva Glam Famed for working with celebrities, Viva Glam is known for its Viva Glam collection.

[{"selector":"#anim-c6dfd52c-ce33-4bdc-8b5c-a088ea1ecdb7","keyframes":{"transform":["translate3d(-103.51759%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2bfa39b1-7201-42ab-a5b1-f9dfc46f670b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e22ea201-6c77-4acd-bdda-0001ebd18a8f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Selena Collection Huge success was achieved with the 2012 MAC Selena line.

[{"selector":"#anim-cd02b2f8-4def-4e1d-9185-3584dd96ca6e","keyframes":{"transform":["translate3d(-103.51759%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6594d035-510a-44dd-b5df-5131c6ebfdb5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-134ffdf4-6439-42cf-826d-95da68b8c377","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Controversies A charitable endeavour was prompted by the controversy that surrounded the Rodarte collection in 2010.

[{"selector":"#anim-fa2d578a-b4a2-4ab1-983d-51687f2c3e6a","keyframes":{"transform":["translate3d(-103.66492%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-54ca3890-4040-4b55-9aec-b4fb94286629","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43d9c41f-9d64-41bb-80aa-299ba7c8e270","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Expansion to Online Retailers Ulta Beauty started selling MAC items online in 2017.

[{"selector":"#anim-dad86726-3f32-4fe6-869b-3a3898ddfc1b","keyframes":{"transform":["translate3d(-103.66492%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4bc0ff5-4aa4-4794-a5c4-1e526f349c9a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05a259ed-fb3e-4bb4-a5d5-10b60332e14e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Aaliyah Collection In commemoration of the late singer Aaliyah, the Aaliyah Collection was released in 2018

[{"selector":"#anim-82125d42-a6b6-45ae-93cf-2bfdcae6bf92","keyframes":{"transform":["translate3d(-103.66492%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f9a1236-2354-4f20-8309-215016a5ada4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c7a48d5-ba45-4841-b260-77d4bff0bf6c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Global Expansion in 2024, new stores will open, including one in Morocco.

[{"selector":"#anim-8982f644-419f-48d1-9d97-b6f9089c3a47","keyframes":{"transform":["translate3d(-103.66492%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7dc71b90-df28-4459-99a4-9ef059ab66d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-104a0d76-9368-4cb9-9f3a-060382632899","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]